Photo by Dima Kantargi (DimiBoy) via Google Maps
A popular bagel shop in Tel Aviv-Yafo known for bringing an authentic New York-style bagel experience to the city.
Michal Epstein is a renowned chef, celebrated for winning MasterChef VIP. She is the chef and owner behind the popular establishments Eats TLV and Schmearz Bagels. Before her culinary career, Epstein was a...
Last updated: 4/6/2026, 4:09:35 PM
Schmearz Bagels is Tel Aviv's answer to an authentic New York-style bagel shop, known for getting the bagel chew just right. It offers a kosher menu with bagels baked fresh all day, blending American bagel traditions with Israeli produce and flavors. The establishment features a bagel bar and both indoor communal seating and outdoor tables, aiming to provide a much-needed, vibrant bagel experience in the city.
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Customers generally praise Schmearz Bagels for its fresh, tasty bagels that capture the authentic New York chew, a rarity in Tel Aviv. The coffee, including unique matcha/coffee slushies, also receives positive feedback. Many appreciate the fusion of American and Israeli flavors, with the Za'atar bagel being a notable highlight. However, common criticisms include high prices, small portions, and a congested atmosphere, especially during peak times, which can lead to inefficient service and unfriendly staff. While gluten-free options are available, the establishment is not dedicated gluten-free. Some note that while good, it doesn't quite reach the level of iconic New York bagel institutions like Russ & Daughters.
Schmearz Bagels is a kosher establishment. It is considered the more successful sibling venture of its owner's previous project, 'Eats'. The restaurant is located on Ben Yehuda Street, a central area in Tel Aviv-Yafo.
To avoid crowds and potential wait times, it is advisable to visit on a weekday afternoon, such as Wednesday at 2 PM. Mornings and Fridays are generally busier, so arriving early (e.g., 8:30 AM on a Friday) is recommended to beat the lines.
