The chef behind Soba Ulala and its predecessor, Hirohisa, known for his thoughtful approach to Japanese cuisine, including kappo, kaiseki, and house-made soba.
Insights
JapaneseSushi BarUpscaleLunchCasual
Last updated: 4/23/2026, 5:57:54 AM
Key Information
Soba Ulala is a new Japanese restaurant concept by the Hirohisa team, located in the same Thompson Street space in Soho, Manhattan, where Hirohisa operated for thirteen years. It focuses on beloved house-made soba noodles, offering a more relaxed, à la carte dining experience while carrying forward the flavors and philosophy of the original Hirohisa. The restaurant aims to provide thoughtful ingredients, refined technique, and attentive service in a serene setting.
Customer Perception
Not available.
Additional Details
Soba Ulala represents a new chapter for the culinary team, transitioning from the omakase-focused Hirohisa to a soba-centric, à la carte style, yet maintaining the high standards of its predecessor. It is situated in the vibrant Soho neighborhood of Manhattan and aims to provide a serene dining setting away from the bustle of the city.
The restaurant is open for lunch Tuesday through Friday starting at 12:00 pm. Reservations are recommended for parties of 1-5 via Resy, and larger parties should contact the restaurant directly.
5
We received very good service throughout our 4 day stay. They clearly take pride in the excellent service they provide with each and every interaction.
The room was very clean and comfortable. The room we had was very small, but once we got a system down and stowed our luggage under the beds (as they suggest) we were able to function just fine and there really was ample room. We had two queen beds and they were pushed right next to each other. There was no walkway between the beds. It was a little strange at first but it worked out fine for us.
The breakfast here is AMAZING! It’s very busy at breakfast time but they have a system that keeps it operating like a well oiled machine. The food is excellent and there is a huge variety. I do recommend upgrading to include your breakfast.
I would definitely stay here again a it was a wonderful experience!
Booked this hotel for my sister’s
30th so we could visit Timesquare and the only complaint I have is not being able to enjoy the hotel more! Great hospitality. Everyone was nice at the front desk during check in. Very nice place inside. The room was a little tight (we booked 2 beds) but the beds were very comfortable and as random as it is, the complimentary products they had smelled amazing! I didn’t even know our room had a view but that was a nice surprise. Would definitely book with them again.
An amazing experience from the start to the finish of our holiday.
The manager must be very proud of his amazing staff. From the receptionist who checked us in to the staff at breakfast, such a helpful and friendly experience from all. Every staff member we had the pleasure of meeting was always friendly and helpful, something you don’t always get in a large hotel.
A shout out to the breakfast team, a truly well organised group effort. The food was wonderful as were the choices, everything fresh and well cooked.
In all a wonderful stay and wonderful hospitality.
Thanks to all for making our stay one to remember.
Loved our stay at RIU New York Manhattan Times Square. Our Superior Deluxe room was large with a very comfortable bed and the views! Shower and bathroom was great with all we needed. We had a coffee maker and a small fridge for storage. The staff were very helpful and friendly we loved the breakfast staff, yes you have to queue at busy times but it didn’t take long and all the food items were fresh and replenished quickly. Happy Hour at the bar is from 4pm to 8pm and the wine was great and ranged from 6 to 9 dollars a bargain in NYC.
I chose this hotel as part of my first time to New York.
The staff could not have been more helpful,
from the reception staff, the door staff and the breakfast staff. Upon arrival the lobby area was full of life.
The location was outstanding for what we wanted to see during our trip, located a 2 minute walk from the bustling Times Square, everything we wanted was within walking distance and Ubers are always close. Approx 5 minute walk to the subway station.
Rooms were clean, modern and comfortable, equipped with a stocked coffee machine and iron for clothing. We were lucky to have a nice view from the hotel room.
By the time we’d get back to the hotel during the evening, the room had been immaculately tidied.
Would highly recommend staying here!
