A Japanese restaurant in Soho, Manhattan, specializing in house-made soba noodles, a new concept by the team behind the former Hirohisa restaurant.
The chef behind Soba Ulala and its predecessor, Hirohisa, known for his thoughtful approach to Japanese cuisine, including kappo, kaiseki, and house-made soba.
Last updated: 4/23/2026, 5:57:54 AM
Soba Ulala is a new Japanese restaurant concept by the Hirohisa team, located in the same Thompson Street space in Soho, Manhattan, where Hirohisa operated for thirteen years. It focuses on beloved house-made soba noodles, offering a more relaxed, à la carte dining experience while carrying forward the flavors and philosophy of the original Hirohisa. The restaurant aims to provide thoughtful ingredients, refined technique, and attentive service in a serene setting.
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Soba Ulala represents a new chapter for the culinary team, transitioning from the omakase-focused Hirohisa to a soba-centric, à la carte style, yet maintaining the high standards of its predecessor. It is situated in the vibrant Soho neighborhood of Manhattan and aims to provide a serene dining setting away from the bustle of the city.
The restaurant is open for lunch Tuesday through Friday starting at 12:00 pm. Reservations are recommended for parties of 1-5 via Resy, and larger parties should contact the restaurant directly.
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