Paik Jong-won is a highly influential South Korean restaurateur, entrepreneur, and celebrity chef. He is the founder of numerous successful food-related franchises, including Paik's Coffee, which operate under his...
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Last updated: 8/31/2026, 3:19:18 AM
Paik's Coffee is a South Korean budget coffee chain operated by The Born Korea. It recently expanded into the Japanese market, opening its first two stores in Tokyo in August 2026. The brand underwent a rebranding ahead of its Japan debut and focuses on a smart pickup system for orders.
Paik's Coffee is part of The Born Korea, a company founded by celebrity chef and entrepreneur Paik Jong-won. The Tokyo expansion marks the brand's first overseas venture following a rebranding effort. The company also has plans for further global expansion, including a master franchise agreement in Taiwan. The first two Tokyo stores opened in August 2026.
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