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An amazing bagel shop, with quite a different concept from the rest of the bagel shops in New York.
You order the bagels by the bag (you can choose between 3/6/12/30 units), then you choose the schmear and the amount of these is based on how many bagels you order (1 schmear for 3 or 6 bagels, 2 for 12 bagels and 5 for 30 bagels).
You get the bagels as one piece, then you just scoop the schmear of you choice and eat it like that, unlike most of the bagel shops where they halve the bagel and spread the schmear inside of it.
We arrived on a Sunday morning, had to stand in line a little bit (not longer than 10 minutes), but it was definitely worth it.
When we came inside, we saw the staff actually making the bagels, and the entire shop was filled with fresh pastries smell.
Everytime a fresh batch of bagels comes out of the oven, the entire staff yells "hot bagels!!" which is also an experience on its own.
We had the 3 bagels bag (sesame, salt, everything - 1 of each) with their special of the week cream cheese (spicy scallion) that was absolutely amazingggg!
The experience of eating the freshest hot bagels, dipping it in a cream cheese container is definitely unique, and I'm so glad I got the chance to have it, and diversify a little bit the traditional bagel breakfast.
10/10 would recommend coming here, especially if you can appreciate high quality bagels!