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Overview
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Opening Hours
Open nowMondayToday
8:00 AM – 5:00 PM
Tuesday
8:00 AM – 5:00 PM
Wednesday
8:00 AM – 5:00 PM
Thursday
8:00 AM – 11:00 PM
Friday
8:00 AM – 11:00 PM
Saturday
8:00 AM – 11:00 PM
Sunday
9:00 AM – 5:00 PM
A popular sandwich shop in Belfast, part of the French Village restaurant group, experiencing significant financial losses due to US sanctions affecting its pistachio supply.
Last updated: 10/5/2026, 3:32:58 AM
General Merchants is a neighborhood eatery in Belfast known for its Antipodean-inspired brunches and fine coffee. It operates on a walk-in basis for its cafe and social brunch service, with reservations available for 'Lates'.
Customers generally praise the food, atmosphere, and staff. However, one review mentioned that the coffees were small. There was also a sentiment of feeling 'robbed' in a Reddit post, though the food, atmosphere, and staff were still rated positively.
The restaurant is located at 361 Ormeau Road, Belfast. They are open from 8:00 AM to 5:00 PM on Mondays.
The cafe and social brunch service are walk-in only. Reservations are open for 'Lates'. Specific peak times are not detailed, but brunch is a notable offering.
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