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The first flagship cafe of the renowned French pastry brand Pierre Hermé in South Korea.
Last updated: 9/10/2026, 4:56:28 AM
Pierre Hermé Paris has opened its first flagship café in South Korea, located in the iconic 63 Building in Seoul's Yeouido district. This marks a significant expansion for the renowned French pastry brand.
Customers can expect the high-quality pastries and confections that Pierre Hermé is known for, with the "Ispahan" (rose, lychee, and raspberry) being a frequently mentioned highlight.
The cafe is situated within the 63 Building, a prominent landmark in Seoul. This opening signifies Pierre Hermé's growing presence in the Asian market.
As a flagship cafe, it is likely to be popular throughout the day, especially during peak hours for coffee and pastry breaks.
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