A highly talked-about, well-invested, and pretentious Japanese izakaya in Tel Aviv, which the reviewer found less enjoyable.
Last updated: 7/29/2026, 4:57:06 AM
ASA Izakaya is a traditional Japanese Izakaya located in Tel Aviv, known for its authentic and impressive design that creates a vibrant dining and nightlife experience. A unique feature is the Japanese 'Irori' charcoal grill, reportedly the first of its kind in Israel, around which much of the menu is centered. The restaurant offers diverse seating options including indoor, outdoor, and a stylish enclosed lounge with a DJ.
Customer feedback is largely positive, praising the outstanding food, excellent hospitality, and beautifully designed atmosphere. Many highlight the unique and contemporary culinary experience, with specific dishes like the Irori Salmon and Skirtsteak meat stick receiving high recommendations. However, some common criticisms include loud music, crowded seating, and occasional slow service. One reviewer felt it wasn't a 'real Japanese restaurant' and described some dishes as 'random market-style', while others lauded the authenticity and finesse.
ASA Izakaya is noted for introducing the Japanese 'Irori' charcoal grill to Israel. It opened in 2025.
The restaurant is open daily, and Friday afternoons have been noted for a great atmosphere. Given its 'vibrant dining and nightlife experience' and 'lounge area with a DJ', evenings are likely popular.
