Bijoux TLV

Idea: great Food: good needs improvement Service: could be better Overall execution: not great The whole concept of a hand roll bar is amazing, but what has worked and made other hand roll bars so successful is the experience of sitting at the bar and almost having that omakase experience where you can order a bunch of hand rolls and keep getting them one at a time. Hand rolls are meant to be eaten fresh to keep the seaweed crispy and when you sit outside and wait to be served you end up with soggy seaweed. Not to mention they are way overpriced.. I got 4 small hand rolls and ended up paying over 200 shekels. Crazy!! The rolls themself were good but I wouldn’t recommend it unless you can sit at the bar

Bij-ouch: High-end prices, fast-food treatment. I’ve written over 1,000 reviews of Tel Aviv venues, and this is easily the most frustrating customer service experiences I’ve encountered. I’m a huge fan of Eyal Shani’s spots across the city, so I was excited to try Bijoux, even knowing it was built on a tight 50-minute turn time. The concept, however, completely falls apart in execution. Instead of seating us so we could order a glass of wine under the AC, the team insisted we stand outside in the Tel Aviv heat and lightrail & synagogue construction dust to fill out our paper order form. The manager made it clear: "You order outside, and only when the food is ready do you get seated." Even ordering at McDonalds at the airport is a better customer experience. Treating high-paying guests like a number on a deli counter ticket while keeping them waiting on the sidewalk isn't a "cool new concept"—it's plain disrespectful. If you want guests to embrace a quick-turn handroll bar, you let them sit down, give them a drink, and create a hospitable environment while they order. And simply add 10min to the reservation time. We walked out before spending a single shekel and went around the corner to Pereh, where we received top-tier service, incredible food, and actual hospitality. Or at Cue I've been treated with a glass of wine while waiting for my company being late. Bottom line: Until they fix this process and start treating guests with basic comfort and respect, save your time and money. There are far better options in the neighborhood. @Eyal: I hope you fix it before you hear if personally from me when I stumble into you somewhere. Meanwhile I'll spread why to not come - and there is very very very few places in TLV that carry this tag of mine, I've a list here

Great new spot for handroll sushi! Love the atmosphere and the food is delicious. The standout was definitely the 'Foie the Fish' roll.

The attempt to create an Israeli version of the Androll simply doesn't work There's also a sense of disrespect for the diner's intelligence Because not only does the gastronomic idea fail, the raw products are also simple and not particularly high quality. You'll get a tired, lukewarm fish patty that feels like leftovers from Shabbat on Sunday in seaweed The only Androlls that worked were the classic ones, but they're 15 percent of the menu... Beyond that, the only thing that reminded me of quality food was the price... 600 shekels for two diners including alcohol. I really recommend avoiding it.

I usually really like Eyal Shani's food, but this was disappointing. Except for the foie gras, it wasn't particularly tasty, and the signature dishes, like the eggplant and the Tunisian, were disappointing. Regarding a table, we booked for 8:15 PM, when we arrived they said we would have to wait a bit, and in the end it turned out that we waited half an hour for a table that had been reserved in advance. They didn't offer us drinks while we waited, and we had to ask for drinks ourselves to pass the time. No one was helpful in going through the menu with us. The transfer of our order to the staff was incorrect, dishes were missed and we received dishes that weren't ordered. Although they fixed it, we didn't receive a refund or compensation. The cook who took care of us was kind. In short, less recommended