Simpson'S In The Strand

Key Information

Simpson's in the Strand is one of London's oldest and most traditional English restaurants, first opened in 1828 and established at its current 100 Strand location since 1904. Situated at the edge of Covent Garden within the historic Savoy Buildings, it offers a quintessential British dining experience with a strong sense of occasion. The ambiance is characterized by high ceilings, mahogany wood walls, and leather-bound booths, providing a grand setting for classic British cooking, notably featuring a traditional carving trolley service for its renowned roasts.

Customer Perception

Customer feedback highlights a 'fantastic experience' and a 'real sense of occasion' when dining at Simpson's. Many praise the 'classic British cooking done properly,' with the beef roast from the trolley and Beef Wellington frequently recommended. Dishes like lemon posset and spotted dick are described as 'spot on' and 'scrumptious.' The service is consistently noted as 'attentive and professional,' with staff often remembered for their warm greetings. While acknowledged as 'expensive,' many reviewers feel it's 'completely worth the splurge' for the traditional experience. Some critical feedback mentions 'mediocre food' in certain instances, with concerns about vegetable quality, cold plates, and some dishes not meeting high expectations for the price point.

Additional Details

Simpson's in the Strand is part of the larger Savoy Buildings complex and encompasses several distinct areas including The Grand Divan, Romano's, Simpson's Bar, Nellie's Tavern, and The Assembly Room. It is known for its long history and cultural significance in London's dining scene.

Cuisine Highlights

Dietary Options

Best Times to Visit

Booking is essential, as the restaurant is often full. It is open for both breakfast and dinner, suggesting it's a popular spot throughout the day. Given its location in London's theatre district, dinner before a show is likely a popular time.